The London Knights’ Radio Revolution: A New Era for Hockey Fans
If you’ve been a fan of the London Knights, you’ve likely grown accustomed to tuning into AM980 for the familiar voice of Mike Stubbs. But this season, things are changing—and in my opinion, it’s a change worth talking about. The Knights have shifted their radio broadcasts to Classic Rock 98.1, marking the end of a decades-long partnership with AM980. Personally, I think this move is more than just a switch in frequencies; it’s a strategic leap into the future of sports broadcasting.
Why This Move Matters
What makes this particularly fascinating is the broader context of how sports teams are adapting to modern media consumption. The shift from AM to FM isn’t just about better sound quality—though that’s a perk. It’s about aligning with where audiences are today. FM radio still holds a strong listener base, especially among younger demographics, and pairing it with digital streaming options feels like a smart play. From my perspective, this isn’t just about reaching fans; it’s about engaging them in ways that AM radio couldn’t.
Mike Stubbs: The Constant in a Sea of Change
One thing that immediately stands out is the retention of Mike Stubbs as the play-by-play voice. Stubbs has been the heartbeat of Knights broadcasts for nearly three decades, and his continued presence ensures continuity for fans. But what many people don’t realize is that Stubbs himself is excited about the digital expansion. In an interview, he highlighted the potential of podcasts, apps, and digital content to make coverage more accessible. If you take a step back and think about it, this isn’t just a win for the team—it’s a win for fans who crave more ways to connect with their favorite sport.
The Digital Playbook
Blackburn Media’s plans for a Knights app, podcasts, and enhanced digital content are where this story gets really interesting. In my opinion, this is where the Knights are truly innovating. Traditional radio broadcasts are great, but they’re just one piece of the puzzle. By diversifying their media strategy, the Knights are positioning themselves to reach fans wherever they are—whether that’s in the car, on their phone, or at home. A detail that I find especially interesting is the timing of this move. With the app launching in 2027, the Knights are clearly thinking long-term, which raises a deeper question: Are they setting a precedent for other teams to follow?
What This Really Suggests
This partnership with Blackburn Media isn’t just about broadcasting games; it’s about building a community. What this really suggests is that sports teams are starting to see themselves as media companies, not just athletic organizations. The Knights’ focus on local ownership and community ties—highlighted by vice president Mark Hunter—feels like a deliberate nod to their roots while embracing the future. Personally, I think this dual approach is key. It’s easy to get swept up in digital trends, but maintaining that local connection is what keeps fans loyal.
Looking Ahead: The Future of Sports Broadcasting
If there’s one thing this move highlights, it’s that the future of sports broadcasting is hybrid. Radio isn’t dead—it’s evolving. The Knights’ strategy of combining FM radio with digital streaming, apps, and podcasts feels like a blueprint for how teams can stay relevant in a rapidly changing media landscape. What many people don’t realize is that this isn’t just about technology; it’s about storytelling. How we consume sports is changing, and teams that adapt their narratives to these new platforms will thrive.
Final Thoughts
As someone who’s watched the sports media landscape shift over the years, I’m genuinely excited to see how this plays out. The London Knights’ move to Classic Rock 98.1 isn’t just a change in frequency—it’s a statement. It’s a reminder that tradition and innovation can coexist, and that sometimes, the best way to honor the past is to boldly step into the future. Whether you’re a die-hard Knights fan or just a casual listener, this is a story worth following. Because if you take a step back and think about it, it’s not just about hockey—it’s about how we connect, engage, and celebrate the games we love.
